Special Report World Machine Tool Review After IMTS this fall, Chris Koepfer visited the Italian machine tool show and some of that country's most prominent builders. Here is his report:
It was a pretty rosy picture at the Italian Machine Tool Show (BiMU) held last fall in Milan. Like IMTS that preceded it, the Italian international show broke records for attendance and exhibitor participation. Business is good for the Italians especially in the international marketplace. Growth is coming from exports, chiefly to a revitalized Europe and to the U.S.A. While the Italian machine tool industry has always had a foot in the U.S. market, they're learning how to better participate in this market. Pragmatic as the Italians tend to be, they understand that simply making a good machine tool is no longer sufficient to ensure doing business in the United States. Most of the builders we talked to emphasize that application engineering and service presence are keys to the American market. Most of the builders enjoying success in the States have moved their own personnel here and most have set up relationships with good distribution channels. An Industrial Model With the diversity and technology displayed at their national machine tool show, it's no wonder that Italy's machine tool industry is succeeding in the global market. They have the products and the technology. They've also made significant investment in the infrastructure for product and technical support throughout the world. Italy's machine tool industry is made up of many small companies. To make a bigger market impact than their respective size might warrant, most of the country's builders operate using what Flavio Radice, president of UCIMU (Italy's machine tool trade association), describes as an Italian industrial model. Consider that of the 450 companies engaged in machine tool manufacture in Italy, more than 70 percent employ less than 50 people each. Compare that to Germanyranked number two in the world for machine tool productionwhich has 320 companies engaged in the business with an average of 200 employees each. The industrial model that Mr. Radice speaks of gives Italy its edge. The system has developed to take advantage of Italian industry's geographic proximity. Most of Italy's machine tool industry is in the north, in and around Milan. Most of the suppliers to the industry are likewise located in this part of the country. Rather than make non-proprietary components such as toolchangers or electrical cabinets, the builders buy these from suppliers who specialize in them. Serving several builders enables the suppliers to make components in economical lot quantities, which lowers unit cost to the builders. As a result, the builders have more resource to devote to application solutions within each company's market niche. Therefore, these companies can have a bigger market impact than their respective size would dictate.
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