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Seco Tools is presenting what it calls a “highly interactive booth environment” at W-1564. Each day of the show, the company is hosting hour-long Knowledge Bar sessions, starting at 9:30 and 11:30 a.m. In this format, Seco cutting tool experts meet with attendees in a forum-based setting to share their knowledge and present on a variety of metalworking topics.
Knowledge Bar Sessions include:
• “Coating Technology: Maximizing Performance Through New Innovations”
• “Hard Turning or Grinding: Making the Right Call for Your Operations”
• “Milling Strategies: Determining How to Get More from Your Tools”
• “Titanium Trends: Looking at the Future of Aerospace Machining”
• “Optimal Holemaking: Analyzing and Refining Tool Performance”
• “Aerospace Developments: Understanding Where the Industry’s Going”
• “Machine Tools and Cutting Tools: Achieving the Synergy You Need,”
• “Negative Milling Cutters: Applying Modern Geometries for Impressive Results”
• “Heavy Duty Threading: Tackling Challenging Oil Field Applications”
• “Composites Holemaking: Balancing Quality and Productivity”
Additionally, as part of the Knowledge Bar, visitors can sit down with company applications experts for one-on-one informal discussions. Attendees can present their individual machining challenges and gain advice for overcoming those challenges with advanced cutting tool technology.
The touch table inside the booth enables visitors to dynamically navigate through different cutting-tool information as well as compare and analyze data. It will work in such a way that a booth visitor selects a “topic” card from a deck of cards, scans his/her “topic” card on the touch table screen and then interactive digital content regarding a specific product or industry segment shows up on the touch table for viewing. Multiple visitors can be using the touch table at the same time. A random “Joker Card” thrown into the mix challenges visitors to a game of concentration for a chance to win prizes daily. Seco is also giving away decks of playing cards to guests engaging in the touch table.
For example, an interactive touch screen focusing on the company’s Duratomic technology will allow booth visitors to select between various cutting-tool parameters in relation to their machining processes, including type of operation (roughing, semi-finishing and finishing) and material, and the touch screen will recommend the best insert for their needs. Seco will take this information and mail booth visitors a free sample of their respective inserts as determined by the touch screen. (Duratomic technology produces a durable coating by arranging the aluminum and oxygen atoms in a unique way to provide increased toughness and abrasion resistance.)
Overall, Seco is using the Knowledge Bar sessions, the touch table, interactive touch screens and social media center in its booth as part of the company’s overarching goal of keeping its customers completely engaged and up-to-date on the latest and greatest information relevant to the metalcutting industry. “Strong customer relationships have always been the cornerstone of our operations, and these Knowledge Bars are just one of the many ways in which we listen to, understand and address our customers’ unique business needs,” says Lisa Seidl, marketing communications manager for Seco.