Hurco Puts Mind Over Metal

The CNC might be the “brains” behind the machine, but even the most sophisticated control can’t operate in isolation. The human side of the equation is equally important.

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The CNC might be the “brains” behind the machine, but even the most sophisticated control can’t operate in isolation. The human side of the equation is equally important. That’s the idea behind “Mind Over Metal,” the slogan Hurco has chosen for the product-wide rebranding it is unveiling at this year’s IMTS.
 
“We feel it captures the partnership between Hurco and our customers,” says John Donlon, the company’s executive vice president of worldwide sales and marketing. “Combining their machining expertise with our control technology gets them from print to part faster.”
 
Visitors to IMTS Booth S-8640 will be the first to see not only the company’s new brand, but also six new machine models, including the VMX42SRT five-axis machining center with an embedded, direct-drive C-axis rotary table. In keeping with the “Mind Over Metal” tagline, the company says one major advantage of this machine and other five-axis models is UltiMotion, a control technology previously available for only three-axis machines. UltiMotion relies primarily on a patented look-ahead mechanism that does not require a set number of blocks because it is controlled by software rather than hardware. According to the company, this reduces cycle time because the software can predict what’s ahead and dynamically adjust the number of blocks, and it improves surface finish because the software processes motion more efficiently. 

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