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Korea’s Hwacheon has a good reputation for quality and has been around for some time. As it celebrates its 60^th anniversary this year, the company is focusing on improving its presence here in the United States, making greater strides to get its machine tool offerings in front of manufacturers not only here at IMTS, but also throughout its U.S. dealer network.

 

This year’s tidy IMTS Booth S-8738 has been revamped to more effectively show off the nine machines the company has on display. These include the Hi-Tech 450AYMC and big Hi-Tech 850YMC, both of which offer Y-axis movement, as well as the 20,000-rpm Sirius UM, which supports Hwacheon’s commitment to the die/mold industry. Hwacheon says it is working to provide more and different types of machines to its nationwide dealer network, too, which will enable a wider range of manufacturers to get a better feel for the machines’ capabilities.

 

The greater focus on the U.S. market is a result of recent corporate changes within the company. Sue Neo, director, and Klaus Ludwig, deputy president and vice president of Hwacheon Machine Tool in Korea, have recently been appointed to manage Hwacheon’s U.S. operation in a highly customer-oriented manner. They are also recruiting a replacement for the company’s recently retired president and have added two new sales directors.

 

Visit Hwacheon’s booth in the South Hall to learn more about what the company has to offer the U.S. market.