Triple Gold Plating

What does “triple gold plating” mean? Is this an actual combination of deposits or a marketing/sales selling point?

Ask an Expert From: 5/24/2013 Products Finishing, ,

Q. What does “triple gold plating” mean? Is this an actual combination of deposits or a marketing/sales selling point? K.M.

A. An electroplater will tell you that triple gold plating is exactly as described: three layers of gold applied on top of each other. The idea is that three layers of gold will give you a heavier deposit that holds up to everyday wear and tear on watchcases and jewelry.

That being said, in many cases the term also is used as a marketing/sales gimmick. Whether a piece of jewelry or a watchcase is truly triple-plated is not easy to determine without taking thickness measurements of the gold deposit, and, unfortunately this is not something that the average jewelry buyer can do.  

MMS ONLINE
Channel Partners
  • Techspex