Emily Probst is the associate editor for Modern Machine Shop. She joined the staff in the summer of 2006 as the editorial intern editing product releases for the International Manufacturing Technology Show (IMTS). Hired full-time in 2007 after graduating with a B.S.J. from Ohio University, she edited product releases and columns until 2012, when she moved to her current role of writing and editing case studies for both print and online media channels. In this role, she has been fortunate enough to travel the world as well as visit some interesting shops and trade shows in the United States. She also administers Modern’s blog as well as its Facebook, Twitter and YouTube accounts.
Click on the photo above to read the digital version of the full survey report.
The results are in. The fourth annual “Media Usage in Manufacturing” survey of industry professionals was conducted by Gardner Research, a division of MMS publisher Gardner Business Media, from Nov. 20 to Dec. 20, 2013. The full report, including complete survey results, insights on industrial marketing trends and buyer behavior is available here in digital, PDF and PowerPoint formats.
Pulling some key findings from the report, we found that more than 70 percent of manufacturing buyers look for products or services at least once a week, and the majority (68 percent) of manufacturing purchases are influenced by at least three people. We also found that search engines are an essential research component of the buyer, and brand recognition dominates search engine selection, as 86.3 percent reported first selecting results from companies/sources they recognize.
As far as media usage is concerned, manufacturing professionals use at least five types of media to find information. Websites and trade magazines are the two most accessed and most effective information resources for manufacturing professionals.
Social media adoption has increased for the third consecutive year (44 percent use social); however, the perception of its usefulness remains flat. LinkedIn and YouTube continue to be the most useful social media sites for manufacturing buyers.
Overall mobile adoption remained relatively flat (88 percent carry at least one device), but significant gains appear in laptop and tablet usage. Also, manufacturers prefer browsers to apps (72 percent versus 8 percent) when accessing Web content on mobile devices.
Speaking on key findings from the report, Rick Kline, Jr., group publisher and vice president, says: “Brand remains the most influential factor impacting the industrial buying cycle. Whether it’s reviewing search returns, evaluating vendors or considering information sources, manufacturing buyers rely on brand reputation to form and make decisions. As a result, a marketing mix integrating multiple media remains the most impactful means to reaching today’s active, evolving technology buyer as they progress from awareness to vendor selection.”
Inside the Pier 9 facility in San Francisco, Calif.
During a recent trip to San Francisco, Calif., Senior Editor Chris Felix from sister publication Production Machining got a chance to visit Autodesk’s new Pier 9 facility. The 27,000 square foot workshop includes a digital fabrication lab, laser cutting and printing capabilities, an electronics workshop, smaller specialty project areas, and more.
Employees and artists-in-residence are encouraged to use the facility to further the understanding of the interface between the software and hardware by pushing the boundaries of each.
While at Pier 9, Carl White, senior director of manufacturing engineering at Autodesk, and Anthony Graves, CAM product manager, announced the commercial availability of Inventor HSM, an integrated CAM solution for Inventor users. The software is designed to help machinists, designers and engineers turn their Inventor designs into manufacturable parts by generating machining toolpaths directly inside Inventor. Other features include simulation tools to help users verify the machining process before CNC programs are run on the machine, customizable postprocessors, and flexible 2.5D, 3D and 3+2 toolpath options and settings.
The results are in. Modern Machine Shop’s April issue features results from the 2014 World Machine Tool Output and Consumption Survey, showing how the U.S. machine tool market has outpaced the test of the world. This issue also features technical articles about data-driven manufacturing and a million-dollar, large-part job.
Other topics include a roundup of workholding articles, case studies about introducing automation into production and an equipment spotlight on turning. Read the digital April issue here.
Photo courtesy of David Gray from The Millennium Group, a Jenoptik sales partner
in Greenville, S.C.
Jenoptik Industrial Metrology is asking U.S.-based manufacturers to bring their quality challenges to its experts as part of its 2014 road show event: The Better Parts Challenge. The point of these demonstrations is to show how Jenoptik measuring devices and software can help shops make their specific parts at a higher quality while potentially reduce production costs.
According to Peter Ackroyd, Jenoptik sales manager, precision measurement of surface, form, and dimensional tolerances will help manufacturers make good parts even better.
In addition to the Better Parts Challenge, Jenoptik will conduct seminars on the “Fundamentals of Surface Finish and Form.”
The tour runs from April to November 2014. Go here to learn more about event locations and registration information.
PMPA Member President Darlene Miller (center) reported at a recent PMPA conference that PMTS has been recognized as one of the 50 fastest growing tradeshows by Trade Show Executive magazine. Right and left photos were taken at PMTS 2013.
Trade Show Executive magazine has recognized the Precision Machining and Technology Show (PMTS) in its “Fastest 50 Class of 2014,” a list of the fastest growing tradeshows across multiple industries. The magazine compares shows’ growth percentages in three distinct categories: total square footage, total number of attendees and total number of exhibotors. PMTS, which is managed and produced by MMS publisher Gardner Business Media and co-sponsored by MMS and its sister publication Production Machining, was one of the elite shows that qualified in all three growth categories. Winners of each category will be announced at the Fastest 50 Awards & Summit in Chicago May 20-22.
PMPA Member President Darlene Miller reported this news during the recent Precision Machined Products Association (PMPA) Management Update Conference. She recognized Gardner, Production Machining and PMTS for their support and development of the precision machining industry.
Ms. Miller encouraged every company at the conference to exhibit or attend PMTS, which is positioned to be even bigger in 2015. The show will take place April 21-23 at the Greater Columbus Convention Center in Columbus, Ohio. Find out more about PMTS.