Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging.
Marketing has not only made a fundamental shift from push (interrupt audience with your message) to pull (attract people to your message) marketing in the B2C arena, but in the B2B arena as well. These tips, when done correctly, can help draw business clients to your message, service, product and brand.
Read more about these B2B Marketing Ideas from Janeile Cudjoe an eHow.com contributor.