It’s now harder than ever to market a business. Marketing today is confusing, chaotic, and constantly changing. Effective marketing takes time, it takes consistency, and it takes money. For a B2B business to succeed today, a mind shift has to occur. It begins with realizing the game has changed. The second shift is knowing that marketing is an asset — not an expense. It’s an asset because marketing is about building relationships — way before a sales conversation even takes place. Read more from Dianna Huff, a web marketing expert.