8. October 2013

Effective Marketing Isn’t Easy — Or Cheap

It’s now harder than ever to market a business. Marketing today is confusing, chaotic, and constantly changing. Effective marketing takes time, it takes consistency, and it takes money. For a B2B business to succeed today, a mind shift has to occur. It begins with realizing the game has changed. The second shift is knowing that marketing is an asset — not an expense. It’s an asset because marketing is about building relationships — way before a sales conversation even takes place. Read more from Dianna Huff, a web marketing expert.

Comments are reviewed by moderators before they appear to ensure they meet Modern Machine Shop’s submission guidelines.
blog comments powered by Disqus

Subscribe to these Related
RSS Blog Feeds

Channel Partners