Honda Makes ‘em Where It Sells ‘em (By and Large)
It was quite an accomplishment for American Honda.
Gary S. Vasilash
Editor-in-Chief, Gardner Business Media, Inc.
It was quite an accomplishment for American Honda. The company has calculated that in 2013 it was a net exporter from the U.S. for the first time.
That is, it exported 108,705 U.S.-made Honda and Acura vehicles in 2013, and it imported 88,537 from Japan.
At first, that may not seem like a big deal. It exported 108,705 vehicles. That’s not a huge number based on 12 months.
But take this into account: It produced 1,309,917 vehicles in the U.S. in 2013, which represents the lion’s share of the 1,359,876 vehicles Honda sold and 165,436 that Acura sold.
Which is to say that Honda’s U.S. manufacturing operations are fairly busy.
Another key data point: Honda is the only manufacturer that had three car lines—the Civic, CR-V and Accord—that sold more than 300,000 units each in 2013. Not Toyota. Not Chevy. Not Ford.
It sold 366,678 Accords, 336,180 Civics, and 303,904 CR-Vs.
So what did American Honda import from Japan? The Honda Fit, Fit EV, Accord plug-in hybrid, CR-Z, FCX Clarity, and Acura RLX and TSX.
The Fit will be produced in Mexico starting in a couple of months. The TSX is going out of production, and the new TLX will go into production in Marysville, Ohio.
Statistically a laudable accomplishment for a company that’s putting its manufacturing where its markets are.