Making Customers the Focus of Customer Events
The format and focus of Mazak’s “Discover” series of events exemplifies how supplier-customer relationships have evolved over the years.
on the first day of Discover Mazak—
These days, manufacturing equipment providers of all stripes often tout themselves as not just suppliers, but as partners. This may sound like marketing mumbo-jumbo, but in fact, it reflects an increasing understanding among OEMs that effective, efficient manufacturing requires more than just having the highest-quality machine tool, cutting tool, workholding device or other specific product. Rather, success depends on effective integration of all tools involved in the process.
Events like this demonstrate how the relationship between suppliers and customers has evolved—and they’re certainly worth attending. In addition to seeing demos of the latest equipment and taking advantage of networking opportunities, attendees can get real insight and real help with issues specific to their industry, shop or even application. That can be worth much more than the initial cost of a long drive or plane ticket.