Social Media for Machining Businesses
No, social media is not necessary for a business such as a job shop or a tool and die shop. However, these media channels are an easy way to improve overall company awareness.
There was a recent industry conference in which I had planned to lead a talk on social media for machining businesses. Plans changed—that talk didn’t happen. Before the change, though, I had already started working with MMS Art Director Rhonda Weaver on a simple flyer to be distributed to those who attended the talk. In a series of brief notes, this flyer summarizes my take on Facebook, Twitter, LinkedIn and other social media vehicles as they relate to promoting a manufacturing business.
In three sentences, my opinion of social media is this: Working these channels is not mandatory for a business such as a job shop or tool & die shop. However, these channels can be effective at raising awareness, even for businesses like these. If you have an interest in social media, you ought to follow that interest.