The Importance of Business Intelligence to Metalworking Companies
Shops and plants making decisions about investments in new machine tools and other manufacturing technology need to consider sound market research such as Gardner Business Media’s annual Capital Spending Survey. The survey indicates strong equipment spending by metalworking facilities in 2013. Editor-in-Chief Mark Albert makes the case for a close look at this kind of “trendy” information.
Metalworking companies need to pay attention to signals about the trends influencing their customers and the buying patterns of their competitors. This information will help them make better decisions about what kind of equipment to buy. My monthly column in the December issue explains why. It also explains why, in future issues, Modern Machine Shop will be offering more of the kind of information provided by Steven Kline’s review of Gardner Business Media’s most recent annual Capital Spending Survey and Tooling & Workholding Survey.