Last month, you were urged to renew your subscription to this great little magazine. Now it's time to learn about a new magazine that you may also want to consider. It's called Automotive Production and it's all about exactly what its name indicates: producing goods for the automotive and transportation industry.
Whereas Modern Machine Shop is 100 percent about machine tools and metalworking processes, which may or not be used to make things for cars, trucks, tractors, motorcycles and the like, this new magazine is 100 percent about making things for those vehicles, which may or may not involve machine tools and metalworking processes.
The focus of this new magazine is on the business of manufacturing cars and other vehicles and all the parts that go into them. Naturally, it will talk a lot about how products and processes are developed, but also about how companies are working together to do this development. The changing relationships between OEMs and suppliers and other companies in the automotive manufacturing chain will be a perennial topic.
For its part, Modern Machine Shop will continue to focus on shop floor issues, regardless of what industries these shop floor issues are related to. We'll still write about small shops, big plants, and the ones in between, but our interest will be on metalworking technology and how it's applied on the shop floor. That's plenty to fill every issue every month, leaving us little room to cover the topics that are of special concern to those involved in production for the automotive industry. That's where the new magazine comes in.
Actually, the new magazine isn't exactly new. It used to be called Production. Under this banner, it dealt with manufacturing from a more top-down perspective and concentrated on large-plant, enterprise-wide issues. So many of these plants and so many of these issues were automotive related anyway, that devoting the magazine exclusively to this industry makes a lot of sense.
If you are a current subscriber to Modern Machine Shop, by all means stay with us. But if your company is involved in making components or products for the automotive industry, you may qualify to receive the new Automotive Production magazine, too.