MMS Online offers information to help with your Web site development. Check out some of these resources for machining businesses:
Optimize Your Web Site For Manufacturing (www.mmsonline.com/articles/moi0303.html)—More and more prospects are gravitating to your Web site to research available sourcing alternatives—anonymously and on their own terms. Optimization is a term used to describe modifications and maintenance that result in improved performance or a higher search engine ranking. Similarly, there are features that manufacturing-based Web sites can focus on to optimize their marketing effectiveness in serving today’s research-minded manufacturing prospects.
RFQ&A (www.mmsonline.com/articles/moi0302.html)—This article is primarily about the attributes of online RFQ marketplaces and collaborative sites that introduce buyers of discrete parts to businesses like yours. However, it also describes the role of your company’s Web site and how your company is found and engaged in the digital frontier.
What Your Web Site Should Say, Part I (www.mmsonline.com/columns/1003weba.html)—Regardless of your company’s size or place in the market, its Web site plays a critical role in today’s hyper-competitive manufacturing markets. What it says—or fails to say—can have a lasting impact on the relationships that spring from encountering your company online. This article offers practical tips for improving the content of your site.
What Your Web Site Should Say, Part II (www.mmsonline.com/columns/0304weba.html)—This piece presents more justification of why your machining business should focus less on the “bottle” and more on the “wine” when it comes to its Web site—particularly its content.
Listen To The Web Site Gurus (www.mmsonline.com/columns/1005web.html)—Links to some excellent Web-related sites can help you avoid mistakes and focus on meaningful aspects of your machining-related Web site.
For more about your Web site and what you can do to optimize its effectiveness, enter “MMS On The Web” in the search on MMS Online’s home page
Job Shop Site Of The Month
This month’s site is a second-time winner: MicroGroup in Massachusetts. Its Web site (www.microgroup.com) is startlingly simple in design, and just as impressive in its effectiveness. These folks are focused on their business and who is visiting it online. Follow any of the numerous paths presented on the home page (materials, manufacturing services, manufactured products) and you’ll not only see descriptive info about MicroGroup’s capabilities, but you’ll also find specific forms for each product and service that make it easy for prospects to inquire. It’s an excellent example of “simple is better.”
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