Talkin’ About An E-volution

At its best, the Web evolves—gradually. On the other hand, things that change dramatically online can often cause adverse, unforeseen reactions.

For example, let’s say you decide to reorganize your Web site, and it looks and works better for the effort. What if you’ve changed your architecture so that Search Engines don’t “see” you anymore? Three months later, your stats are in the tank, and you don’t know why. Certainly in this case, gradual is better.

Let’s think about Web upheaval from your point of view. Have you ever gone to a site that you visit frequently and are familiar with only to discover that some yo-yo has revamped it or moved things around to where you can’t find them anymore? If you have, then you know how frustrating that can be. Wouldn’t it be better, in this case, if someone didn’t tinker with a good thing?

Yessir, stability is good, and it should be considered by all of us with any stake in the Web.

So why, then, have we here at MMS completely reformatted our e-mail newsletter? Why did we expand the size; change the look and delivery; and completely upend (I’d say improve, but that’s up to you to decide) the coverage of it?

Because it was time, that’s why. We have introduced MMS Extra as our latest incarnation of e-mail metalworking mojo to supply you with more information more often, and also to give you a little fun in the process.

You’ll find insights about the overall machining condition from the editors of MMS. There’s a section we call “Metalworking Mojo,” which introduces you to personalities that do what you do, and shows what makes them tick. There is also a section called “Your Thoughts,” which presents sometimes thoughtful, sometimes controversial points and asks for your opinion (“RE: Your Thoughts” will share those opinions with you each month). “Sweatt & Bullets” comes from yours truly, and we’ll continue to share observations as well as links and inspiration about how you as a machining professional can get the most out of the Internet and your own Web site. The latest products from metalworking’s brightest and a sole sponsor round out the contents of MMS Extra.

Other features are in development. While major changes have, indeed, been introduced to our e-mail offering, we still encourage you to get on board and help us evolve it into a useful, fun and informative model for you.

Want to sign up? Just check below.

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Want to get the online metalworking scoop via e-mail from metalworking’s preferred information source? Subscribe to MMS Extra at www.mmsonline.com/newsletter/.