The Spirit Of Renewal

Now is the time to renew your subscription to Modern Machine Shop. All qualified subscribers currently on our mailing list should receive copies of this month's issue with a card attached to the front cover.

Columns From: 12/1/2004 Modern Machine Shop, ,

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Mark Albert

Mark has been writing his Mark: My Word column every month since January, 1981.

Now is the time to renew your subscription to Modern Machine Shop.

All qualified subscribers currently on our mailing list should receive copies of this month's issue with a card attached to the front cover. These recipients can renew their subscriptions by filling out the card, signing it and putting it in the mail (we pay the postage) or faxing it to us at (513) 527-8830. Subscribers can renew on the Internet by going to www.mmsonline.com/subscribe. These simple actions will keep this magazine coming to you each month without interruption.

However, I'd like you to do this mindfully and make it a symbolic gesture. Yes, please renew your subscription, but also take a moment to renew your own personal commitment to excellence in manufacturing. Signing up for this magazine says that you are interested in keeping up with the latest advances in metalworking. That's an act of faith showing that your professional involvement in the industry is worth maintaining, that your contribution to your company, its customers and your coworkers truly matters.

Signing up for this magazine is an act of hope. It says that you believe in the future of manufacturing, in our ability to compete with other companies from around the world by serving customers at the highest level of quality and efficiency.

Signing up this magazine is an act of love. I don't mean love for this magazine, although I would be deeply flattered and gratified if subscription renewals were inspired by a fond loyalty for its contents. No, I'm speaking of love for the business of making things, that passion for turning raw materials into objects of value, functionality and even beauty. Only the truly devoted can sustain the dedication to productivity and waste reduction that success in manufacturing demands.

There is no need for ceremony to publicize the meaning that I am asking you to invest in the simple act of renewing your subscription. This is a private thing, a matter of individual consciousness. Yet the aggregate effect of having everyone qualified to receive this magazine (more than 100,000 metalworking professionals) united in a purposeful, active spirit of renewal is truly powerful. It's a movement, a rising tide of positive energy. We'll need this uplift as business continues to improve in the coming year.

Please mail the attached card or send your online entry today. But please do more than that while you are at it. Set your mind on a fresh outlook to the world of manufacturing. Renew the subscription, but more importantly, renew yourself, too!

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