What Is It?
Search Engine Optimization (SEO) is a combination of technical & content techniques that ensures a Website maintains its highest prominence in search engine returns pages (SERPs). By following sound protocols & principals, it is presumed that a site will rank higher in SERPs than a site that does not. These techniques include how a Website is organized, coded and how often it’s updated.
Often, SEO requires the assistance of a professional designer to ensure that all SEO requirements are met to maximize a Website’s prominence. Also, unethical techniques used to ‘fool’ search engines into raising a site’s ranking can result in the site being ‘blacklisted’ & severely affecting its traffic volume.
Why Is It Important?
Search Engines are a critical path to your Website. The primary reason for this is that buyers and sourcing professionals continually point to them as one of the first tools they utilize to identify new suppliers while they’re in the discovery stages of the sourcing cycle. For this reason alone, adhering to sound SEO principles must be included in any shop’s successful marketing strategy. But because you’re a contract manufacturer, volume of traffic isn’t as important as its quality. Getting 1,000s of visitors to your site is meaningless – even if you have the resources to quote that many jobs and manage that many relationships, that volume would seriously stretch a shop’s resources too thin. Also, driving more traffic to your Website without ensuring the content a prospect finds is there is useful to them is like inviting visitors to an empty shop. SEO doesn’t have to be confusing, or complicated. But for contract manufacturers, content plays an even more critical role to differentiate ones business from the many supply options offered to buyers in this critical stage. A combination of strong, useful content coupled with sound, reasonable SEO techniques are the best solution for a discrete parts manufacturer or job shop – this approach won’t break your budget or resources, and still give you the opportunity to encourage more prospects to take the next step and contact you.
Key Elements & Considerations:
Your Website’s content is what will influence prospects, and that content will also directly impact SEO
The same SEO requirements are just as important for the profiles you set up for your business on other sites. The content you add to them is important, and so are the SEO principles and techniques the owner of the site that houses your profile utilizes. Ask if they optimize for search engines as part of your due diligence
Wordpress as a platform is built organically with strong SEO features and elements. Using Wordpress for your Website’s foundation or for a blog as an addition to it makes sense economically and for effectiveness
Here are a few basic SEO primers for you to consider as you build or tune up your Website:
Search Engine Optimization Starter Guide (A bit more advanced but thorough; downloadable PDF from Google)