EMO Attracts More Than 140,000 Attendees

The 2013 trade show drew more purchase orders than previous editions.

Held September 16-21, EMO 2013 attracted manufacturing professionals from more than 100 nations to the Hannover Fairground in Hannover, Germany. Attendees from Italy, Switzerland, Sweden, the Netherlands and Russia topped European attendance, while China accounted for the largest number of visitors from Asia, followed by Japan, Taiwan and India. Attendees from North America were less pervasive, but still accounted for about 2.5 percent of the crowd. In all, the event attracted just fewer than 143,000 visitors over its six days.

According to a visitor survey, one out of every two attendees had the authority to make purchasing decisions for their organizations, and one out of every five visitors reported placing an order at the show. An additional 20 percent intended to finalize purchases after the event, with that figure being doubled for customers from abroad. Exhibitors were also anticipating brisk after-show sales. Among the visitors with firm investment plans, each placed between four and five orders during their time at EMO. The main motivation for attending the show was a desire to expand and modernize production machinery.

The next EMO event is scheduled for October 5-10, 2015, in Milan, Italy.

EMO, visit emo-hannover.de.