According to Faro, the economic crisis has created a catch-22 for many manufacturers—purchasing new technology requires securing new contracts, but new contracts can’t be secured without purchasing new technology. To help shops deal with this issue, the company has unveiled a new program designed to put its 3D measurement devices on customers’ shop floors without capital expense.
The program, titled “Technology Test Drive,” makes the company’s entire line of portable 3D measurement and imaging devices available for a monthly fee as low as $2,000, all of which is applied to a purchase at the end of a 4-month period. At the end of that period, Faro will replace the product with a new model, or the customer can return the product if the technology cannot be justified. Additionally, the fee includes unlimited training throughout the “test drive” to ensure that the customer’s employees can fully integrate the technology into their business practices.
“Our regional managers have heard from customers that they need our technology to help win contracts, but without those orders, they are hard-pressed to commit the resources to buy essential measurement tools,” says David Morse, the company’s senior vice president and managing director for the Americas. “If we can help them be competitive as well as maintain essential contracts, it is good for our customers, good for Faro and certainly good for the economy as a whole.”