Despite the economic downturn, Michigan-based Reid Supply Company continues to grow and expand its product offerings. To help potential customers navigate the large selection, the company has organized its product offering into 12 color-coded categories. These include manual controls; clamps and workholding; tooling components; fasteners and hardware; leveling devices and vibration control; material handling; bearings and power transmission; metalworking; maintenance; repair and operations; pneumatics and hydraulics; structural systems; and safety supplies. Along with the product expansion, the company has unveiled a new ad campaign to mark its 60th anniversary this year. Tagged "Reid's got more than you think," the campaign illustrates a series of employees eavesdropping and whispering secrets about the company's products. In addition, the company has re-launched its e-commerce Web site, ReidSupply.com, and added another warehouse in Indianapolis, Indiana to cope with its expanded range of bearings and power transmission components. For more information from Reid Supply Company, visit the company's MMSOnline Showroom.