Missler Software Establishes Chinese Subsidiary
Missler Software China will serve that country’s demand for CAD/CAM software in the machining and woodworking industries.
CAD/CAM software publisher Missler Software has opened a subsidiary, Missler Software China, in Shanghai, China. Having been present for a decade in the Chinese market through a network of resellers, Missler decided to strengthen its position there. The company says that the country has a high demand for software to optimize product design and manufacturing processes.
Marc Choquin, sales director, says “The creation of our subsidiary was a necessary evolution to accelerate our development in China, in the interest of our customers and our local partners.” In addition to the fact of China’s massive manufacturing base and tool consumption, Mr. Choquin adds, “We have also noticed that Chinese manufacturers are no longer content to simply purchase machines, but rather they want to simultaneously acquire software solutions enabling them to optimize and secure their manufacturing process.”
The Missler Software China team, led by Liu Zhenxin, is made up of five people whose main role is to support the distribution network and key account customers in the machining and woodworking industries.
