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A Cool Way to “Visit” Your Machine Shop

Online marketing is a necessity for job shops. A creative way of doing this is to provide a virtual tour of your facility through Google Street View.

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Online marketing is a necessity for job shops. In fact, we’ve written about it several times. (This column and this later column are just two examples.) Aside from investing in your website, blogging, posting to various social media channels and perhaps sending mass emails, what can you do to promote your machine shop?

Gilman Precision of Grafton, Wisconsin, took an interesting new approach that I haven’t seen before. The company partnered with Google Street View service to provide a virtual tour of its facilities. You can view it on their website or on Google Maps. This tour lets you navigate through Gilman’s main doors and around the factory, including its class 10,000-level spindle clean room.

A virtual tour is a great way to show potential customers (and magazine editors) a little about your shop, machines and capabilities.

Tell me, are you using Google Street View service at your shop?