Bill Greenleaf seems to be a lot like the company he represents: He’s low-key, earnest and calmly competent. Greenleaf Corporation
, which Bill’s grandfather founded in 1945, has likewise been a low-key, rather conservative player in the highly competitive cutting tool market, focusing primarily on high-performance carbide and ceramic inserts and advanced toolholding systems. The company rarely holds press conferences or flashy product introductions.
However, last night in West Springfield, Massachusetts, Bill, who is national sales and marketing manager, made a significant announcement about the family-owned company and its products at a dinner and presentation for the trade press. Highlights of the presentation include news of a Global Productivity Initiative that consists of a multi-year plan to roll out new carbide and ceramic cutting tool products, invest in enlarged production facilities, field a larger service team and expand international sales efforts.