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The Value of Benchmarking

Our sixth-annual Top Shops benchmarking survey runs through Feb. 29. Learn why it’s valuable to participate.
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Here are a few past Top Shops “Honors Program” winners showin’ the goods.

This is the time of year when I ask shop owners and managers to consider participating in our magazine’s annual Top Shops benchmarking survey. There are a variety of reasons why I feel it’s valuable to participate, which I outline in this article. That article also includes comments from past participants about past survey results they found interesting or surprising, how they’ve applied what they’ve learned from the results, and so on.