Tradeshow Tuesday: Twitter on the Tradeshow Floor, Part 2

This week in Part 2, I cover Twitter basics so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.

Last week, I made the case for using Twitter, particularly on the tradeshow floor. This week, I cover Twitter basics to get you acquainted so you can leverage this social media platform as a communications and marketing tool on the tradeshow floor.

How to Use Twitter

Accessing Twitter. Visit twitter.com and download the twitter app on your phone/tablet. Create an account and login (remember, it’s free). Company branding and a logical naming strategy for your Twitter handle and profile will clue other Twitter users in to who you are or who you are with and will make you more easily recognizable to your audience.

Company branding and a logical naming strategy for your Twitter handle and profile will clue other Twitter users in to who you are or who you are with.

Sending a tweet.

Tweet box with sample tweet and image uploaded

 

From the home page of your account, you can type a tweet straight into the box at the top of the page that say’s “What’s happening?” From the home page in the app, there will be a little feather with a plus sign in the upper right-hand corner that you can click on to type a tweet. Above shows a sample tweet that I have typed into that box from my home page.

Tweet buttons for images, GIFs, polls, location, adding more tweets and tweeting out a message
 

From left to right, these buttons upload videos or images, GIFs, polls, your location, another tweet (if you have a long message that you can’t fit into 280 characters or fewer) and the Tweet button, which functions as a “send” button for publishing your tweet. When you are using Twitter on the tradeshow floor, remember what I have said about taking images and videos—you want to hold the phone or camera horizontally so that it will look its best in platforms like Twitter!

The intelligent use of emojis, images, GIFs and videos enable you to engage your audience in lasting, meaningful ways. These items will make your tweets more compelling and will make you and your brand more relatable. 

The intelligent use of emojis, images, GIFs and videos enable you to engage your audience in lasting, meaningful ways.

Now you have what you need to know to start tweeting! Be sure to lookup MoldMaking Technology, the editorial team and the upcoming trade shows to get connected to the latest news and information: