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What’s in a Code?

You’ll start to encounter two-dimensional matrix codes like this more frequently. Learn how your shop might benefit from them.

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We’re all familiar with straight-line barcodes that retailers use to track inventory and price products. Scannable, two-dimensional matrix codes, such as the one below, function similarly, and their popularity is increasing because they have the ability to store much more information than their linear predecessors.
 
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This scannable, 2D matrix code contains more information
than its linear predecessors.
 
 
The pixelated two-dimensional codes are being used in a variety of ways. The tool presetter highlighted in this article is one interesting industrial example. That application uses what are known as data matrix codes.
 
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The position of the presetter’s sensing unit is accurately determined by reading tiny, two-dimensional data matrix codes embedded in the glass.

 

But another style of two-dimensional codes, quick-response (QR) codes, is more prevalent due in part to the growing popularity of smart phones. Apps enable smart phones to scan a QR code and, depending on the code, immediately access a website, see a video, get a phone number, send an instant message and more.
 

Read more to see how you might benefit from using them.