Stay Tuned

I enjoy listening to public radio stations, but I don’t like their quarterly pledge drives. It’s rather annoying to have one’s favorite news programs or alternative music preempted by talk of challenge grants, donation premiums and banks of phone lines standing by. Of course, without the support of loyal subscribers and corporate sponsors, free public radio would go off the air. So the annoyance is worth enduring.

Fortunately, Modern Machine Shop doesn’t have to beg its readers for subscription dollars. We do, however, have to make sure that our subscribers are qualified to receive their free subscriptions. For this reason, once a year we have to ask subscribers to renew their subscriptions by updating essential information about their job titles, mailing addresses and interest in the magazine.

That’s what the card attached to the front cover of this issue is all about. All qualified subscribers currently on our mailing list received issues with this card. For these recipients, this card is one way to renew their subscriptions. All a person has to do is fill out the card, sign it and put it in the mail (we pay the postage), or fax it to (513) 527-8830. It couldn’t be easier.

Well, actually, it can be easier. Subscribers can also renew on the Internet by going to www.mmsonline.com/subscribe. Online renewals are simple, fast and available 24/7.

Regardless of the method, renewing promptly ensures 1) that we won’t have to remind you again until next year, and 2) that you won’t miss a single issue. You’ll want to renew for a number of good reasons. For one, upcoming issues of MMS will continue to bring you lots of good information about metalworking technology and how shops and plants are putting that technology to work to revitalize manufacturing in this country. For another, we’re making the magazine better.

Next month, MMS will take on a different look, with new graphics and a new layout to make articles more readable and diverse. We’ll also introduce a new method for getting more information about the products reported on and advertised in these pages. The goal is to streamline your access to our online resources for researching products and suppliers. As a better informed, better prepared buyer, your contacts with sellers will be more efficient, too.

As the general economy gets stronger, prospects for manufacturing are starting to improve significantly for the coming year. We can help you be more profitable in this upturn, so stay tuned. Renew now.