The Importance of Simulation in Automotive Design, Development, and Testing

September 21, 2020

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Computer modeling and simulation tools are becoming increasingly sophisticated, allowing engineers and designers to harness the power of such systems to speed the development process, reduce costs, and improve performance. But new challenges and opportunities are on the horizon. Now’s your chance to learn “What’s Next” with our panel of experts.

Primary Topics:

  • How simulation, modeling, and testing tools have evolved in recent years
  • How engineers and designers can make the best use of simulation tools and the big data generated from them
  • The unique challenges and opportunities related to electrified, connected, and autonomous vehicles
  • How COVID-19 has affected automotive testing and development
  • How emerging technologies can further improve R&D and testing processes


James Dagg
Chief Technology Officer - Modeling, Visualization, and Math-Based Solutions; Altair, Inc.
James joined Altair in 1987. He is currently the Chief Technical Officer for Altair’s modeling, visualization, and math-based solutions and strategy with a primary responsibility to create an exceptional user experience across Altair’s entire software portfolio.

Brian Campbell
Chief Engineer - Design Engineering; FEV North America, Inc.
Brian is currently Chief Engineer, Design Engineering at FEV North America, Inc. in Auburn Hills, Michigan. He is responsible for transmission, driveline and vehicle design as well as structural, dynamic and NVH CAE across all FEV projects.

Alexander Mayer
Field Application Manager - Software Engineering Solutions; ETAS GmbH
In 2012, Alexander joined ETAS GmbH, where he took the role of a field application engineer in ETAS’ Software Engineering division. In this role, he closely worked with customers on model-based software development and virtualization of embedded control units.

Steve Plumb
Senior Editor, AutoBeat
An award-winning journalist, Steve has covered every aspect of the global auto industry during his 25-year-plus career. He rejoined the AutoBeat team in 2015, providing his unique perspective and in-depth industry knowledge on emerging technologies, supplier trends and new mobility services.