DP Technology Launches Redesigned Esprit CAM Website

“We want users to get a better sense of who we are as a company and what they can expect when they work with us,” says Kori Sato, who led the redesign efforts.


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DP Technology has redesigned Esprit CAM system’s website, espritcam.com. Completed in house by DP Technology’s marketing team, the new design is expected to bring big benefits to website visitors. The updated website includes an up-to-date layout and improved navigation, making it easier for visitors to quickly find the information they need. 

“Our previous website served us well, but we’re always searching for ways to improve both in design and user experience,” says Kori Sato, director of marketing. “We want users to get a better sense of who we are as a company and what they can expect when they work with us. Even though we specialize in demanding machining applications, we’re also approachable and personable, and we value connections.” 

The new website also features custom translations in three languages with plans to add seven additional languages by the end of 2019. “We’re an international company with customers and offices around the world, so using automated translations wasn’t an option,” says Sato. “Instead, we chose to have the new site copy manually translated by native speakers.”

In addition to improving the way visitors interact with the website, DP Technology hopes the updated design will improve search engine performance.


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