CNC Programming System Poised for International Growth

Software developer SmartCAMcnc increases international representation of SmartCAM software.


SmartCAMcnc, the exclusive developer of SmartCAM computer-aided manufacturing software has announced that it is to increase international representation and sales of the company's flagship SmartCAM suite of CAM system software.

Hugh Caldwell, Vice President of Sales & Marketing, remarked “SmartCAM is rightly recognized as one of the industry's premier CAM systems with a proven pedigree established over the past 25 years. Our USA sales team and existing international dealers do a great job, and the globalisation of design and manufacturing of the past decade presents us with new and increasing opportunities within many the regions of the global manufacturing economy. We needed to acquire a seasoned leader to assist our long-term international expansion.”

To that end, the company has appointed Terry Antrobus, an experienced CAD/CAM professional, to head the development of international business. “We are delighted to have brought on Terry in the new position of International Business Development Director to manage our overseas business," continued Caldwell.  "Terry has broad, invaluable experience in the development, sales, promotion and commercial support of CAM sales partners. It is an exciting time for SmartCAM, and I look forward to working with Terry as we make new friends, dealers and contacts around the world.”

Prior to his CAD/CAM system sales experience in the late 1980s, Antrobus began his career as a production engineer programming CNC machines, and later held CAM support roles with a software provider. He relishes the opportunities presented in the new job: “I have always been enthusiastic for CNC machines and machining, and in particular am a strong advocate of the use of computerized techniques for programming. Good off-line systems are always a benefit for any CNC production process – today's systems more so than ever – and I am excited by the prospect of working with the highly-regarded SmartCAM product, as well as our dealers and customers around the world.”

Antrobus has sold and supported SmartCAM in the past and recalls how impressed he was with his very first experience. “As part of the first sales team responsible for introducing SmartCAM into the UK, my first CAM sales position involved selling SmartCAM alongside CAD software. I clearly recall being highly impressed at the system's advanced functionality and simplicity of use, which had become apparent after only a few minutes of the introductory presentation. It was difficult to understand how such a substantial solution was available at a very competitive price. Much later I was quite pleased to learn that SmartCAM continues to be available and affordable, and that I had an opportunity to be directly associated with it.”

Opportunities for SmartCAM sales partners and distributors are available in many regions around the world. Antrobus went on to say, “SmartCAM is ideal as a primary CAM system, and can also be useful supplementing existing products within alternative and new applications areas. I look forward to contact from new or existing businesses interested in working with our SmartCAM solution, and to exploring the many possibilities available.”

Terry Antrobus can be reached directly at

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