Osborn Unveils Unified Brand Identity

Osborn, a supplier of more than 3,000 surface treatment and finishing products, has unveiled a new brand identity to unify its multiple divisions and create a focused, strategic approach in the marketplace.

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Osborn, a supplier of more than 3,000 surface treatment and finishing products, has unveiled a new brand identity to unify its multiple divisions and create a focused, strategic approach in the marketplace. The company says the new brand encompasses all elements of its identity, from its positioning statement and Web site to its internal communications and integrated corporate database SAP system. With a philosophy of “one Osborn, one team,” divisions that previously operated separately and often duplicated efforts are now a single group led by Dr. Florestan von Boxberg, company president.