Online Store for EDM Wire Gives Small Shops A Boost

Although any company using wire EDM may benefit, Global Innovative Products (GIP) of Mason, Ohio, has a new online method for ordering spools of EDM wire, an option that looks especially promising for smaller shops. These shops are likely to rely on one or several of their wire machines for their flexibility and capability, yet they might not need a large quantity of wire types on hand or maybe they cannot afford to do so. According to Barry Ramsay, GIP’s general manager, these users may not command the best attention from supply houses or EDM consumables dealers that focus on volume sales. As a result, purchasing options for their wire needs can be limited or uncertain, he says, noting that an online store provides an alternative that gives these shops several benefits.

In particular, the benefits he sees for GIP’s approach to online ordering include improved cash flow and liquidity (no need to tie up capital in wire inventory by buying large quantities), access to a variety of wire types (GIP’s offerings range from high-quality, plain brass wire to a number of coated, double-coated and stratified products) and transparent pricing (the dollar amount for each unit is clearly stated, and quantity discounts are applied to all buyers).

However, Mr. Ramsay says that one of the biggest benefits is access to technical information and application recommendations, especially related to using premium wires, which can speed cutting time, give better results, and minimize wire breakage and re-threading problems. Smaller shops, he says, either resist moving to premium wire types because of the perceived learning curve, or the lack of application savvy causes them to miss out on the full productivity advantage of premium wire. “We can provide recommendations for the right settings and machining parameters to unlock the value of premium wire. We also offer technical phone support, enabling a user to talk to an experienced EDM operator who can walk them through any glitches,” he explains. For many customers in the Midwest and East Coast, in-shop consultation is available.

GIP works directly with Thermo Compact and Bedra, two leading wire producers, who manufacture wire to GIP’s specifications, many of which are based on exclusive R&D work at the company’s metallurgical labs in Mason, Ohio, Mr. Ramsay says. Currently, the range includes products that are equivalent or superior to about 80% of the most common commercially available wire types. “We can supply wire types that match or exceed the performance of proprietary wires promoted by machine manufacturers. The user doesn’t have to feel locked into using only the builder’s specified brand-name wires,” he adds.

He compares using GIP’s new online service to other popular retail and consumer shopping sites. The wire buyer can create an account or make a purchase as a guest and have the appropriate quantity of wire shipped directly to their shop. Overnight delivery is also available. “Even high-volume users of wire may find this online service convenient and efficient. We can ship product by the pallet if that is what is needed,” he adds.