Published 07/11/2025

ProShop ERP Appoints New CEO

The new company CEO, Alison Hawkins, previously served as ProShop’s chief operating officer and chief financial officer, where she led transformative initiatives in operational alignment and customer success.

Edited by: Chris Pasion

Managing Editor, Modern Machine Shop | Production Machining

Source: ProShop ERP

ProShop ERP announces the appointment of Alison Hawkins as chief executive officer.

With Hawkins at the helm, the company says it is doubling down on its customer-first mission: to ensure that every enhancement, feature and decision reflects the needs and ambitions of its users. In addition to its robust software platform, ProShop says it is committed to helping manufacturers learn, connect and grow through regional events held across North America. ProShop brings shop owners and operators together for hands-on learning, real-world strategies and peer-to-peer collaboration. The next educational event will be held in September 2025 in Chicago.

“ProShop exists to serve our customers — it’s that simple,” Hawkins says. “We know that when a manufacturer chooses our software, they’re trusting us with the operational heartbeat of their business. That’s a responsibility we take incredibly seriously. Every product improvement, support interaction and strategic initiative is centered on helping our clients achieve more.”

Hawkins previously served as ProShop’s chief operating officer and chief financial officer, where she led transformative initiatives in operational alignment and customer success. She now joins the founding team — Paul Van Metre (chief evangelist), Kelsey Heikoop (chairman of the board), and Matt Carrico (chief architect) — to strengthen the company’s customer-focused culture and product innovation roadmap.

“Alison brings a relentless focus on customer value and impact,” says Van Metre. “She listens deeply, acts decisively and never loses sight of the fact that our clients are at the center of everything we do.”

“Our customers don’t just use ProShop — they rely on it to grow,” adds Kelsey Heikoop, co-founder. “Alison’s leadership will help us serve more shops, more meaningfully, at every stage of their journey.”

“Alison is a systems thinker and a servant leader — a rare combination,” Carrico adds. “She understands that scaling responsibly means staying close to our customers.”

With Hawkins as CEO, ProShop is expanding its bench of product, operations and leaders.

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