Motion Industries Rebrands to "Motion"
Motion Industries is rebranding to “Motion,” which is meant to solidify the company’s structure and represent its role in the marketplace.
Motion Industries Inc. will operate under the brand name “Motion,” effective immediately. The move to rebrand is intended to solidify the company’s structure and advance its position in the marketplace. The timing coincides with Motion’s 75th anniversary.
The rebranding to Motion will be augmented by dominant use of the “Mi” logo. The new, full logo will now appear as in this article.
“The goal of this change is twofold: 1) to have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers, and 2) to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise and customer service that make us different and valued,” says Motion president Randy Breaux.
The company says the basis of the word “Motion” as its name stems from the company’s role in keeping industrial operations and machinery running – that is, in motion. Through the strengths of its strategies and employees, Motion says its capabilities continue to grow in breadth, depth and innovation.
The comprehensive rebrand is now visible on Motion’s website, and is transitioning into the company’s other representation and communications, including a new press kit.
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