C.R. Onsrud Partners with Pinnacle

With the expansion of its dealer network and growth in key markets including aerospace, this company’s custom-built equipment is catching the attention of a whole new audience.


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C.R. Onsrud is known for its custom-built routers. This six-spindle version provides each column with its own tool changer. 

C.R. Onsrud of Troutman, North Carolina, has long been known for its sturdy woodworking machines. A fifth-generation company established in 1915, its first design was a swing-arm router that is still in production. In addition, the success of its line of custom-built routers and heavy milling machines for metalworking applications is gaining momentum—a fact that was evident during a recent conference and tour of the facility. To keep that momentum surging ahead, C.R. Onsrud has developed a new relationship with Pinnacle Machine Tools, a longtime distributor that is based in Knoxville, Tennessee, with customers throughout the Southeast.

According to the company, it’s a winning proposition for everyone involved. It should be noted that Pinnacle, which distributes an extensive line of Mazak multitasking, five-axis, milling and turning machines, has entered into this relationship with Mazak’s blessing, says Matt Jenkins, marketing director. Pinnacle is already established in the very markets C.R. Onsrud is growing into, such as aerospace and automotive. For Pinnacle, this means the company can now provide its customers with a wider range of solutions, including both stock and custom machine tool designs.


The tone board of a Steinway piano—historically machined in Germany, but soon coming to the United States thanks to C.R. Onsrud’s custom design. 


Dealers and distributors from around the country spent a relaxed week at C.R. Onsrud, learning directly from staff engineers and building new business relationships.