Introducing GROW Industrial: A Full-Funnel Marketing Solutions Provider

Q: what is GROW?

full-funnel marketing services provider. GROW combines Gardner Business Media’s first-party audience network, industry-expert content creators, owned media brands (such as Modern Machine Shop, CompositesWorld and Plastics Technology), and extensive data insights to help industrial manufacturing companies reach their brand and business goals.

GROW Industrial is the newly formed marketing services arm of Gardner Business Media. Offering custom content, marketing, creative, research, and data services, GROW Industrial expands and builds on the company’s deep first-party reach into the discrete parts manufacturing sector.

Gardner Business Media (GBM, Cincinnati, Ohio, U.S.), a leader in media and marketing solutions to industrial markets, has recently launched GROW Industrial, a full-funnel marketing services provider.

GROW Industrial combines GBM’s first-party audience network, industry-expert content creators, owned media brands (such as Modern Machine Shop, CompositesWorld and Plastics Technology), and extensive data insights to help industrial manufacturing companies reach their brand and business goals.

GROW, short for Gardner Resources On the Web, is comprised of four pillars. GROW Industrial Performance, a campaign performance and audience insights platform, launched earlier this year with exclusive access for GBM clients. On the heels of GROW Industrial Performance’s successful launch, GROW has expanded to include GROW Industrial, GROW Industrial Studio and GROW Industrial Intelligence.

The GROW Industrial team takes an audience-first approach to crafting strategic marketing programs for clients that build brand, drive demand and connect businesses with qualified prospects.

“Our clients are getting more than campaign support, they’re gaining access to trusted content, vetted audience reach and established media channels.”

To fuel those marketing programs, GROW Industrial Studio, an experienced team of industry writers, designers and videographers, works with clients to craft compelling original content.

GROW Industrial Intelligence (formerly Gardner Intelligence) offers custom research services to inform go-to-market strategies through brand affinity and market analysis studies. In addition, GROW Industrial Intelligence will continue to produce familiar studies including the Gardner Business Index, World Machine Tool Survey, Top Shops Benchmarking and the Industrial Buying Influence Survey.

“GBM’s brands are proven leaders in providing media and marketing solutions in industrial markets. Building on that established success, GROW Industrial will deliver the same level of professional service and commitment GBM is known for,” says Debi Williams, Director of Product, GROW Industrial. “As a dedicated and informed marketing partner, we see ourselves as an extension of our clients’ marketing teams, offering strategic planning, creative services and campaign monitoring.”

“Backed by the Gardner Industrial Network, our clients are getting more than campaign support, they’re gaining access to trusted content, vetted audience reach and established media channels,” says Rick Kline, Jr., president of GBM. “We are uniquely positioned to understand both the position of our clients and the needs and interests of the industrial audience.”

For more information about GROW Industrial, visit gardnerweb.com/grow or connect on LinkedIn. For those existing GBM clients, login to your GROW Industrial Performance dashboard for campaign performance and audience insights.

About Gardner Business Media

Gardner Business Media has been the premier publisher for the heart of manufacturing in North America since 1928, providing one-of-a-kind, relevant information of keen interest to the people who power plants, shops and factories.