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Mark Ullstrup Retiring from Superior Die Set

Mark Ullstrup, Superior Die Set’s VP of sales and marketing, has decided to retire. Rodney Yeomans, the company’s director of sales, will assume the role.

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Superior Die Set’s vice president of sales and marketing, Mark Ullstrup, has decided to retire. Rodney Yeomans, director of sales, will assume the VP role.

Ullstrup has been with Superior Die Set (SDS) since 1981, spending his early days in mold base, moving to customer service manager and finally to VP of sales.

“Mark has left an enduring stamp on our business,” says Martin Girga, SDS CEO. “His contribution to the organization will always be valued and remembered.”

During his career, Ullstrup contributed to the manufacturing community through various industry associations — including time spent as a member on the Precision Metalforming Association board.

SDS has promoted Rodney Yeomans to take over the VP of sales and marketing role.

“Rodney brings the right blend of outside and inside experience, and deep industry insight to help us achieve our strategic priorities,” Girga says. “He is well-suited to lead our sales and marketing team into our second century of business.”

Yeomans’ most notable experience comes from his time at Anchor Danly, where he was responsible for leading its Midwest sales team.

“I have been in manufacturing and metal forming virtually my whole life,” Yeomans says. “My father and grandfather both had die shops in Michigan, which I worked in throughout high school and college.”

Yeomans has spent the last seven years working his way up at SDS — starting as a sales manager, then becoming regional sales manager, where he invested time in building SDS’s dynamic sales team. Yeomans served as the company’s director of sales for the last three years.

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